The Creativity Continuum: Towards a Classification of Creative Problem Solving Techniques

It can be argued that companies may innovate on a more regular basis if groups and individuals can be encouraged to think more creatively. One method of encouraging novel ideas is to undertake creative problem solving (CPS). There are a number of different techniques that can enhance creative thinking. Some of these techniques require less imagination and produce less novel results than others. Individuals and group facilitators must choose which creative problem solving technique(s) to use for their specific situation. Some techniques, for example, may leave an inexperienced group feeling uncomfortable (e.g. if they are asked to draw pictures or develop fantasies) although they are often more effective than the more analytical methods. It may be helpful, therefore, to classify creative problem solving techniques so that individuals can easily choose an appropriate technique for their specific situation. This paper offers such a classification, which categorises the creative problem solving techniques into paradigm preserving, paradigm stretching and paradigm breaking. Some implications and future research are also presented.