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A universal theory of social behavior that might emerge in the next several years of social and personality psychology is explored. The paper emphasizes that there is already some solid information about universals of social behavior. The final theory that will emerge may well show social behavior under the influence of fundamental attitudes and values, filtered by a person's conceptions of what she or he is capable of doing and what he or she considers appropriate and pleasant to do, and likely to lead to desired goal states.
Harry C. Triandis (Sun,) studied this question.