Research Note: Assessing Audience Performance of Public Service Broadcasters

This article explores the economics of audiences and uses this aproach to explore performance of public service broadcasters (PSBs) in the European Union. It suggests and applies a method for analysing the contemporary performance of public service broadcasters using market shares. The study finds that, as a whole, public service broadcasters are performing better than statistical expectations, that public service broadcasting is generally maintaining market leadership, and that higher levels of market share performance are associated with lower levels of governmental funding.