August 1, 1977

Focus Groups and the Nature of Qualitative Marketing Research

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Abstract

Bobby J. Calder, Focus Groups and the Nature of Qualitative Marketing Research, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 353-364

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Bobby J. Calder (Mon,) studied this question.

synapsesocial.com/papers/6a0a160ca9b588564434bf16 https://doi.org/https://doi.org/10.2307/3150774

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