Key points are not available for this paper at this time.
Susan J. Ashford, Nancy P. Rothbard, Sandy Kristin Piderit, Jane E. Dutton, Out on a Limb: The Role of Context and Impression Management in Selling Gender-Equity Issues, Administrative Science Quarterly, Vol. 43, No. 1 (Mar., 1998), pp. 23-57
Ashford et al. (Sun,) studied this question.