Matches and gaps in the green logistics market

Purpose The interface between logistics service providers (LSPs) and shippers is an area that has received little attention in previous research and even less has been done when environmental issues are added to this interface. Nonetheless, the perception among researchers and the industry is that in many instances, supply and demand in this green interface does not coincide. The purpose of this paper is, therefore, to identify the matches and gaps between LSPs' green supply and the shippers' green demand. Design/methodology/approach This paper is based on a web‐based survey sent out to Swedish LSPs and shippers. A gap analysis based on mean values and confidence intervals was conducted. Findings Findings indicate that the LSPs overachieve when it comes to green categories and also that they are aware of this situation. Shippers, on the other hand, interestingly are not aware of this and they seem satisfied with what they perceive is offered by LSPs. Research limitations/implications Contrary to previous research, the paper specifies matches and gaps in the green LSP‐shipper interface. As the survey covered actors in the Swedish market, future research would benefit from similar analyses from other countries. Practical implications The findings are of use for LSPs' understanding of shippers' environmental demands, and thereby enable them to adapt better to market demand. Similarly, shippers can use the findings to understand green supply and possibly change their demands accordingly. Originality/value This paper adds to the knowledge of the green LSP‐shipper interface. Furthermore, it uses gap analysis, which appears to be something not previously done within environmental logistics research.