Sociomateriality is ‘the New Black’: accomplishing repurposing, reinscripting and repairing in context

This paper addresses the trend towards sociomateriality in the social sciences generally and management and organization studies specifically with a critique of two main approaches: affordances and scripts. We suggest that if sociomateriality is to be more than a fashion and become an enduring lens through which to understand social phenomena, it needs to go beyond its current preoccupation with the intentions encoded in the objects or materials themselves to examining activities as they are accomplished with objects in a multiplicity of contexts. To support our discussion of accomplishing activity in context, we examine the notions of repurposing and reinscripting objects inherent in the literature, to which we add a third concept of repairing. These ‘three Rs’ are advocated as a research agenda for sociomateriality in management studies and the wider social sciences.