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Journal Article Changing Roles of Women—A Life-Style Analysis Get access Alladi Venkatesh Alladi Venkatesh Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 2, September 1980, Pages 189–197, https://doi.org/10.1086/208806 Published: 01 September 1980 Article history Received: 01 February 1978 Revision received: 01 May 1980 Published: 01 September 1980
Alladi Venkatesh (Mon,) studied this question.