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Journal Article Consumer Response to In-Store Price Information Environments Get access Valarie A. Zeithaml Valarie A. Zeithaml Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 357–369, https://doi.org/10.1086/208876 Published: 01 March 1982 Article history Received: 01 April 1981 Revision received: 01 October 1981 Published: 01 March 1982
Valarie A. Zeithaml (Mon,) studied this question.