A Local Reading of a Global Disaster

Abstract This paper describes the events of 2001 in South West England and explores their wider messages for the management of tourism in the region. The year 2001 was an annus horribilis for the region, witnessing as it did, first of all, an outbreak of Foot and Mouth Disease (FMD) and later, as the region began to emerge from its first crisis, the unfolding events of 09/11. This sequence of events is used as a lens through which to inspect the interaction of three sets of obviously overlapping tourism management approaches. This fusion reveals that important contradictions and tensions exist between the claims, assumptions and practices of contemporary tourism governance. A more strategic approach to the concept of risk is required in the UK tourist “industry” since the prevailing principles and imperatives of tourism governance may have frustrated the response to events in 2001.