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Journal Article A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes Get access Michael B. Mazis, Michael B. Mazis Search for other works by this author on: Oxford Academic PubMed Google Scholar Olli T. Ahtola, Olli T. Ahtola Search for other works by this author on: Oxford Academic PubMed Google Scholar R. Eugene Klippel R. Eugene Klippel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 38–52, https://doi.org/10.1086/208614 Published: 01 June 1975
Mazis et al. (Sun,) studied this question.