Interactive Multimedia Instruction Versus Traditional Training Programmes: Analysis of their Effectiveness and Perception

Abstract In this article, the practicability of introduction of computer multimedia as an educational tool was compared with the traditional approach for training sugarcane growers in ratoon management practices in three villages of Tamil Nadu state, India using pre-test, post-test control group experimental design. A CD-ROM was developed as a multimedia resource to support the training process using Macromedia Flash as the authorware. Three modes of message delivery—traditional lecture alone, lecture followed by multimedia and multimedia alone were analyzed for their effectiveness in terms of knowledge gain, learning index and extent of adoption. The group which was exposed to lecture followed by multimedia had better knowledge gain and learning index. Farmers perceived that the use of different multimedia building blocks made it an interesting and educative tool. The message, when given through lecture alone was perceived as boring and monotonous with limited attention span. The extent of adoption of ratoon management practices was almost on par; however the group which had received instructions through lecture followed by computer multimedia had a better adoption rate. Such a comparative analysis is an opportunity for a better understanding of the role that multimedia could play in technology transfer to farmers.