National preferences in business and communication education

The authors seek to answer questions regarding what factors contribute most to job search success in business, what factors contribute most to success in a business career, what specific courses contribute most to career success, and what would be the basic skills of an ideal manager. Questionnaires were mailed to 1000 personnel directors in the United States with a 42.8 percent (428) return. The results indicate that communication skills are most important for business entry‐level jobs and career success.