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Journal Article Brand Credibility, Brand Consideration, and Choice Get access Tülin Erdem, Tülin Erdem Search for other works by this author on: Oxford Academic PubMed Google Scholar Joffre Swait Joffre Swait Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 191–198, https://doi.org/10.1086/383434 Published: 01 June 2004
Erdem et al. (Tue,) studied this question.
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