Death with a bonus pack : new age spirituality, folk catholicism, and the cult of Santa Muerte

Key Points

• The aim is to analyze the growing popularity of Santa Muerte and its connections to various religious traditions.
• Qualitative analysis of media representations of Santa Muerte.
• Exploration of cultural influences from spirituality and folk traditions.
• Investigation of the informal status of Santa Muerte as a saint.
• Santa Muerte shows increasing visibility and acceptance in popular culture.
• The cult incorporates elements from both New Age spirituality and folk traditions.
• Mass media plays a significant role in shaping perceptions of Santa Muerte.