Ideologies of language use in post-Soviet Ukrainian media

The media is a crucial site of the articulation, contestation, and inculcation of beliefs about language, or language ideologies. In media discourse, these ideologies are not only represented in actors' and journalists' judgments about language matters, but also realized in the actual use of language. This article analyzes ideologies of language use which are articulated and embodied in contemporary Ukrainian media discourse. By examining both the presentation of language processes in society and the language practices of the media itself, I show how this discourse presents a rather ambivalent idea of the actual and appropriate language use in post-Soviet Ukraine. On the one hand, Ukrainian is assumed to be the only/primary language of the state and society, a symbolic marker of the nation, and a language that (all) citizens identify with; on the other, Russian appears to be an (equally) acceptable language of virtually all social practices. Thus the media both reflects an ambivalent normality that Ukrainian citizens inherited from the Soviet times and reproduces it in the interests of the dominant political and media elites.