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Abstract Despite many calls for case‐based operations management research, the successful publication rate of such articles in top‐tier journals has been less than stellar. A five step case‐based research and dissemination process is presented. Guidance is given to future researchers for each step in the process. In addition, areas of weakness are examined and discussed in detail. Future potential research questions in operations management considered to be appropriate for the case‐based method are highlighted.
Stuart et al. (Wed,) studied this question.