Literary Tourism and Sustainable Tourism: Promoting 'Anne of Green Gables' in Prince Edward Island

AbstractWithin a context of heritage tourism, this paper focuses on the L.M.Montgomery/'Anne of Green Gables'-inspired tourism industry in Prince Edward Island, Canada. Connections between 'real'and fictional worlds are identified and literary-related tourist sites, attractions and promotions are described. The case example is then considered in light of recent dialogues about sustainable tourism and sustainable tourism development, in particular as related to ideas of overdevelopment and limits to growth. In noting multiple meanings of sustainability, the paper also highlights the need for more comprehensive understandings of its qualitative and social and cultural dimensions.