Evaluating Teaching Effectiveness in America's Business Schools: Implications for Service Marketers

ABSTRACT In some industries, workers may evaluate their bosses. This is often used as one of several methods to ascertain the administrative ability of the manager. However, in the majority of business schools across the country, student evaluations of faculty are the most frequently used method of evaluating teaching effectiveness. Does this practice encourage business school faculty to teach their students with future employers in mind, or does it encourage faculty to teach with their own student evaluations in mind? The purpose of this study is to investigate the use of student course evaluation instruments by colleges and universities accredited by the American Assembly of Collegiate Schools of Business (AACSB).