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Journal Article Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic Get access Eric J. Arnould Eric J. Arnould Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 239–267, https://doi.org/10.1086/209212 Published: 01 September 1989 Article history Received: 01 October 1987 Revision received: 01 August 1988 Published: 01 September 1989
Eric J. Arnould (Fri,) studied this question.
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