December 1, 2007

Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth

Key Points

Key points are not available for this paper at this time.

Abstract

ABSTRACT The evidence is abundantly clear: word of mouth (WOM) is the most important and effective communications channel. Now, the search is on for strong, quantifiable research to help marketers navigate this new terrain, where control rests with the consumer and not the marketer. This article lays out important insights drawn from Keller Fay9s continuous monitoring of America9s offline and online WOM conversations.

Ask AI

Mark Helpful

Bookmark

Relay

Cite This Study

Ed Keller (Sat,) studied this question.

synapsesocial.com/papers/6a097cbe87ad1657d251617d https://doi.org/https://doi.org/10.2501/s0021849907070468

Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

1The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy2004 · 169 citations
2The anatomy of buzz: how to create word-of-mouth marketing2001 · 217 citations
3Opinion Leaders and Opinion Seekers: Two New Measurement Scales1996 · 734 citations

Ask AI

Mark Helpful

Bookmark

Relay