An empirical study of the information‐seeking behavior of practicing visual artists

Purpose Little is known about the information‐seeking behavior of practicing visual artists; what research exists has focused largely on art students, art faculty and librarians, although an untested model does emerge. The aim of this paper is to report the findings of an empirical study of a community of practicing visual artists, and to determine whether the model can be applied to such communities. Design/methodology/approach A quantitative study was administered to a sample of a community of practicing visual artists in order to determine the community's use of various information sources in the service of creative and sales activities. Findings The paper finds that the model may be applied to practicing visual artists. It provides a portrait of the information behavior of a specific community of practice, and suggests how information use may differ, while following the model, among different demographic groups within the community. Research limitations/implications The research approach and findings do not conclusively define the uses that artists make of information. The sample size prohibits definitive analysis by demographic data. The quantitative approach facilitates effective identification of community behaviors, but qualitative research might enhance these findings by illuminating the information‐seeking and use processes of individuals. Practical implications Information providers will have a means of gathering and analyzing data about the information behaviors of specific communities of visual artists to be used in the creation of enhanced information environments. Originality/value The paper presents the first published research into the information behavior of a community of practicing visual artists without regard to alternative sources of income, academic affiliation, or library use. It presents a means of focusing on these unstudied and underserved communities.