Cases of Social Innovation: Lessons From Two Innovations in the 20th Century

Social innovations, new ideas about people's interactions, have begun to receive more attention in studies of creativity. This article considers the conclusions emerging from two recent books examining the history of two notable 20th century social innovations--the development of scientific management and the use of standardized tests for college admissions. We examine the implications of these books with respect to three key topics, (a) the generation of creative ideas about social interactions, (b) the factors influencing development of these ideas, and (c) the social settings that lead to acceptance and diffusion of these ideas. The implications of these observations for understanding social innovation are discussed.