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Alternating least squares (ALS) is a powerful matrix factorization (MF) algorithm for both explicit and implicit feedback based recommender systems. As shown in many articles, increasing the number of latent factors (denoted by K) boosts the prediction accuracy of MF based recommender systems, including ALS as well. The price of the better accuracy is paid by the increased running time: the running time of the original version of ALS is proportional to K3. Yet, the running time of model building can be important in recommendation systems; if the model cannot keep up with the changing item portfolio and/or user profile, the prediction accuracy can be degraded.
Pilászy et al. (Sun,) studied this question.