Factors in the growth of micro‐enterprises (Part 2): exploring the implications

This research examines micro‐enterprises pursuing gradual growth. The research findings and implications are provided in two parts. Part 1 was presented in Volume 6, Number 4 of the Journal of Small Business and Enterprise Development (JSBED) (Perren, 2000). It developed an empirically verified framework that explains how growth was influenced by a myriad interacting factors; this led to a discussion of the policy implications of the framework. Part 2 explores the managerial implications of the framework. A diagnostic toolkit is systematically developed to encourage micro‐enterprise owner‐managers and advisers to explore the influences on the interim growth drivers identified in part 1. It is hoped this will help them to highlight ways of “compensating” deficits in particular factors and to think creatively about growth opportunities. The audience has changed from academics and policy‐makers to owner‐managers, so the diagnostic toolkit avoids technical language and employs a Socratic questioning approach to encourage free‐thinking and self‐analysis.