Mega-Events and Micro-Modernization: On the Sociology of the New Urban Tourism

This paper focuses on one aspect of this field, namely the staging of cultural or sporting mega-events. Social science interest in mega-events tends to be dominated by economic impact studies. This paper attempts to go beyond a narrow economistic approach and explores the wider socio-economic impacts of mega-events. It also suggests that we need to take account of a range of contexts (from macro-level post-industrial/post-national shifts to micro level urban politics and tourism strategy formation), if we are to develop a sociologically adequate understanding of touristic mega-events and their contemporary social significance. The paper throughout takes the opportunity presented by mega-event analysis to discuss some of the main issues involved in developing a structural sociological and political economic account of tourism events and policies. The focus of the paper on income, employment and economic modernisation impacts means that the cultural impacts of urban tourism are not dealt with in any detail. However the paper concludes by briefly considering : a) tourism as a cultural phenomenon (indeed as one of the archetypal forms of the « post-modern » culture of modernity) and thus; b) the need for the sociology of tourism to attempt to comprehend tourisms's various different dimensions (i.e. economic, political and cultural). It is suggested that dialectical forms of conceptualisation will be needed in addition to empirical studies if the sociology of tourism is to respond adequately to the challenge of its subject matter