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Por meio de dois estudos exploratórios, o autor apresenta e elabora o construto ritual como veículo para interpretação do comportamento de consumo.
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Dennis W. Rook (Sun,) studied this question.
www.synapsesocial.com/papers/69daa42a2d871caad68359b7 — DOI: https://doi.org/10.1086/208514
Dennis W. Rook
Journal of Consumer Research
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