June 1, 1975

Factors Affecting Cognitive Resistance to Advertising

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Abstract

Journal Article Factors Affecting Cognitive Resistance to Advertising Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 1–9, https://doi.org/10.1086/208610 Published: 01 June 1975

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Peter Wright (Sun,) studied this question.

synapsesocial.com/papers/6a1043d942b7486443fece19 https://doi.org/https://doi.org/10.1086/208610

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