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Purpose The purpose of this paper is to describe the importance the intranet holds for the organization. Design/methodology/approach Outlines the uses of the intranet, including competitive benchmarking, real‐time feedback, group profiling, and strategy implementation using intranet supporting software. Findings Today's intranet can become tomorrow's tool for reshaping organizations and helping add meaning and purpose to work. Originality/value Advocates the intranet as tool that helps us to make the right choices and behave in ways that are consistent with the purpose and objective of the organization.
Keith Denton (Sun,) studied this question.