Individualistic and Collectivistic Perspectives on Gender and the Cultural Context of Love and Intimacy

Individualism and collectivism help explain culture‐related differences in romantic love and in the importance of emotional intimacy in marriage. Three propositions are suggested: (a) Romantic love is more likely to be an important basis for marriage in individualistic than in collectivistic societies; (b) psychological intimacy in marriage is more important for marital satisfaction and personal well‐being in individualistic than in collectivistic societies; and (c) although individualism fosters the valuing of romantic love, certain aspects of individualism at the psychological level make developing intimacy problematic. Evidence pertaining to these propositions is considered based on conceptual and empirical accounts of romantic love and psychological intimacy in marriage in two individualistic societies (Canada and the United States) and three collectivistic societies (China, India, and Japan). In addition, we suggest that consideration of individualism and collectivism as these constructs pertain to gender provides a framework for interpreting gender differences in the reported experience of love and intimacy in North American society.