The Contact Hypothesis Reconsidered: Interacting via the Internet

One of the leading theories advocated for reducing intergroup conflict is the contact hypothesis. According to this theory, contact under certain conditions, such as equal status, cooperation towards a superordinate goal, and institutional support, will create a positive intergroup encounter, which, in turn, will bring about an improvement in intergroup relations. Despite its promise, the contact hypothesis appears to suffer from three major defects: (1) practicality—creating a contact situation involves overcoming some serious practical obstacles; (2) anxiety—the anxiety felt by the participants may cause a contact to be unsuccessful or at least not reach its potential; (3) generalization—the results of a contact, however sucessful, tend to to be limited to the context of the meeting and to the participants. The Internet has, in recent years, become an accessible and important medium of communication. The Internet creates a protected environment for users where they have more control over the communication process. This article suggests that the Internet’s unique qualities may help in the creation of positive contact between rival groups. The major benefits of using the Internet for contact are examined in this article.