Something Smells Phishy: Exploring Definitions, Consequences, and Reactions to Phishing

One hundred fifty-five participants completed a survey on Amazon’s Mechanical Turk that assessed characteristics of phishing attacks and requested participants to describe their previous experiences and the related consequences. Results indicated almost all participants had been targets of a phishing with 22% reporting these attempts were successful. Participants reported actively engaging in efforts to protect themselves online by noticing the “padlock icon” and seeking additional information to verify the legitimacy of e-retailers. Moreover, participants indicated that phishers most frequently pose as members of organizations and that phishing typically occurs via email yet they are aware that other media might also make them susceptible to phishing scams. The reported consequences of phishing attacks go beyond financial loss, with many participants describing social ramifications such as embarrassment and reduced trust. Implications for research in risk communication and design roles by human factors/ergonomics (HF/E) professionals are discussed.