The Interaction of Advertising and Evidence

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Abstract

Journal Article The Interaction of Advertising and Evidence Get access John Deighton John Deighton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 3, December 1984, Pages 763–770, https://doi.org/10.1086/209012 Published: 01 December 1984 Article history Received: 01 October 1983 Revision received: 01 June 1984 Published: 01 December 1984

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John Deighton (Sat,) studied this question.

synapsesocial.com/papers/6a0f9f338090e499da5ffa8d https://doi.org/https://doi.org/10.1086/209012

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