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Chinese adolescents in urban cities (Beijing, Chengdu) and rural towns (Wei Shan Zhuang, Zheng Xing) generated Chinese and Western exemplary persons and rated the values these exemplary persons represent. The results showed that the tendency to differentiate Chinese culture from Western culture was greater among urban ( vs rural) Chinese. Specifically, only urban Chinese consistently attributed Chinese moral values (more than other types of values) to self‐generated Chinese exemplary persons and Western moral values (more than other types of values) to self‐generated Western exemplary persons. Because urban Chinese have more frequent exposure to foreign cultures, our results suggest that frequent exposure to foreign cultures can lead to enhanced perceptions of cultural differences.
Chen et al. (Tue,) studied this question.