Reflections: Change Agents As Change Poets – On Reconnecting Flux and Hunches

Crucial to the performance of change management is the conversion of the experience of perceptual flux into evocative conceptual hunches as well as activities that reverse this conversion. Change agents encounter problems when they work with images that incorporate too little flux and images that misplace concreteness. Reconstruing change management as a poetics of change practised by change poets is proposed as a means to emphasize the concreteness of flux, the abstractness of hunches and the reciprocal movement among them that is necessary for effective change.