Key points are not available for this paper at this time.
Journal Article Children's Responsiveness to Commercials Get access Thomas S. Robertson, Thomas S. Robertson 1Thomas S. Robertson and John R. Rossiter are at the Center for Research on Media and Children at the Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar John R. Rossiter John R. Rossiter 1Thomas S. Robertson and John R. Rossiter are at the Center for Research on Media and Children at the Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 27, Issue 1, March 1977, Pages 101–106, https://doi.org/10.1111/j.1460-2466.1977.tb01804.x Published: 07 February 2006
Robertson et al. (Tue,) studied this question.