Designing and conducting virtual focus groups

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Abstract

Abstract Conducting qualitative research online is becoming more prominent and popular as a way of collecting insights and information as companies discover the advantages, learn the methodologies, and understand the most appropriate uses. Examines various aspects of the two most utilized methodologies for conducting online qualitative research and discusses each phase of designing and implementing such a study. Specific recommendations for conducting virtual groups and avoiding technical obstacles are offered for those new to the online venue.

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Cite This Study

Casey Sweet (Sat,) studied this question.

synapsesocial.com/papers/6a1587f6a2f71238514e8315 https://doi.org/https://doi.org/10.1108/13522750110393035

Discussion

Journals

Qualitative Market Research An International Journal

Institutions

Higher Institute for Qualitative Studies

References and Citations

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