Conversion to Protestant Christianity in China and the ‘supply-side model’: explaining changes in the Chinese religious field

In this article, I put the ‘supply-side model’ advocated by religious economists to an empirical test. The ‘supply-side’ model in some measure already constitutes a move ‘beyond the market’, as it seeks to expand and enlarge the economic interpretation of religion by linking it to a concept of networks and social tensions and integrating the concept of religious and cultural capital. In applying the model to the (dynamics of the) historical growth of Protestantism in 19th and early 20th-century China, I examine three distinct aspects of the conversion process: the supply-side (missionaries), the demand niches (Chinese converts), and the question of ‘strict’ churches. Arguing that the religious background of Protestant converts – their rootedness in Chinese popular religion – determined this process throughout, I seek to develop an understanding of religious competition, supply and demand that takes cultural interpretive frameworks into account.