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The authors provide a framework and a set of research propositions that capture and extend current theory on information processing from advertisements. The integrative attitude formation model inc...
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Maclnnis et al. (Sun,) studied this question.
www.synapsesocial.com/papers/69deeb0f7702a00918b0d226 — DOI: https://doi.org/10.2307/1251376
Deborah J. Maclnnis
Bernard J. Jaworski
Journal of Marketing
University of Arizona
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