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People spend an enormous amount of time searching for complex information online; for example, consumers researching new purchases or patients learning about their conditions. As they search, people build up rich mental schemas about their target domains; which, if effectively shared, could accelerate learning for others with similar interests. In this paper we introduce a novel approach for integrating the schemas individuals develop as they gather information online and surfacing them for others with similar interests. Through a controlled experiment we show that having access to others' schemas while foraging for information helps new users to induce more useful, prototypical, and better-structured schemas than gathering information alone.
Kittur et al. (Fri,) studied this question.