Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

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Abstract

Abstract Previous research on the dimensionality of arousal indicates tension arousal is associated with negative feelings and energy arousal is associated with positive feelings. Women were found to generate more tension and negative feelings towards explicit female nudity in print ads than men. Men were more energized and positive in their feelings about such ads. The results have substantial strategic implications.

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Cite This Study

Michael S. LaTour (Thu,) studied this question.

synapsesocial.com/papers/6a12b8f545487b7639a70cab https://doi.org/https://doi.org/10.1002/mar.4220070106

Discussion

Journals

Psychology and Marketing

Institutions

Old Dominion University

Dominion University College

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