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Studies of risk perception examine the judgements people make when they are asked to characterize and evaluate hazardous activities and technologies. This research aims to aid risk analysis and policy-making by providing a basis for understanding and anticipating public responses to hazards and improving the communication of risk information among lay people, technical experts, and decision-makers. This work assumes that those who promote and regulate health and safety need to understand how people think about and respond to risk. Without such understanding, well-intended policies may be ineffective.
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Paul Slovic
Science
Decision Research
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Paul Slovic (Fri,) studied this question.
www.synapsesocial.com/papers/69d6cfa88dca315383ed91b0 — DOI: https://doi.org/10.1126/science.3563507