Rural women entrepreneurship within co‐operatives: training support

Purpose The purpose of this paper is to appraise rural women entrepreneurs, running co‐operatives in Greece. The paper seeks to examine the effects of training support on their entrepreneurial skills and attitudes, co‐operatives' viability and growth prospects, and work‐family balance. Design/methodology/approach An evaluation research was conducted in which 104 rural women members of co‐operatives, who had participated in a specific training program contributed. Anonymous questionnaires were used to collect data on participants' perceptions of the effects of the training intervention. Descriptive statistics, factor analysis and intercorellations were employed in analysing the data. Findings The data illustrate that participants perceived benefits in terms of skill improvements, i.e. identification and capturing of business opportunities, effective co‐operation and flexibility in decision making and more positive attitudes towards entrepreneurship. In addition, perceptions related to the development and growth prospects of the co‐operative and to work‐family balance have also been positively affected. Practical implications The effectiveness of an entrepreneurship program can be enhanced when it is designed to meet the real needs of the organization and thus is more focused. Training needs analysis prior to intervention is a prerequisite. Moreover, achieving work‐family balance can also be seen as an aspect of a co‐operative's performance that can be improved through training. Originality/value This paper enriches research on the effect of entrepreneurship training programs for rural women co‐operative members.