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Exploring the increasing propensity of 'semi-peripheral' polities and spaces to host major games as a pivotal strategic response to the exigencies of globalisation, it is contended that pursuing such events is intimately connected to the perceived expansion of 'marketing power' on the one hand, and to the legitimisation and celebration of conceptions of national identity and political orders, on the other. Given that various contingencies bear upon these sought-after outcomes, this analytical framework underscores the significance of questions about global inequality, power and identity to explain the apparent allure of global games. Hence, to determine whether major games deliver the kind of benefits proclaimed by proponents, requires asking questions about (1) identity building and signalling; (2) development and (3) political liberalisation and human rights.
Black et al. (Wed,) studied this question.