Key points are not available for this paper at this time.
IT WAS FIVE YEARS AGO THAT ALAN SIEGEL first shared his thoughts on corporate communications in this forum. Looking back over a half decade of uncertain progress, we've invited Siegel to review and expand on this earlier message. His criticism of the current situation is sharp. But equally pointed are his recommendations for improving things, including comments ranging from the role of the CEO to suggestions for personalizing the corporate writing style.
Alan Siegel (Sat,) studied this question.