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While ethical investment is relatively new in Australia, it is a well defined phenomenon in the United States and United Kingdom, subject to variations in interpretation in its practical implementation. Characteristics of ethical investment decision‐making suggest ethical investors may be demographically different from “ordinary” investors. This descriptive paper reports on a survey of equity investors in Australia, comparing the average investor and an ethical investor. The main findings are that there is evidence of a strong gender effect, with females predominating among ethical investors, and that these investors are relatively young, highly educated and possessing small portfolios.
Tippet et al. (Thu,) studied this question.