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The Spirit of Modern Consumerism accounting for the consumer revolution in 18th century England the puzzle of modern consumerism traditional and modern hedonism modern autonomous imaginative hedonism the Romantic ethic the other Protestant ethic the ethic of feeling the aristocratic ethic the Romantic ethic.
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Arnould et al. (Sat,) studied this question.
synapsesocial.com/papers/6a0ed5568da6dd046147b8c6 — DOI: https://doi.org/10.2307/1251351
Eric J. Arnould
Aalto University
Colin Campbell
University of Mount Union
Journal of Marketing
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