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Abstract This research examined the impact of three organizational policies on applicant attraction of 120 older workers with an interest in bridge employment (i.e., work after formal retirement). Using a mock newspaper ad to manipulate policies, scheduling flexibility, and a targeted equal employment opportunity (EEO) statement positively influenced older workers' attraction to the organization, while opportunities to transfer knowledge had little impact. A significant and positive three‐way interaction suggested that older workers are sensitive to the strength of the overall message such that the effects of all three policies when seen together were greater than the sum of their individual effects. Copyright © 2005 John Wiley & Sons, Ltd.
Rau et al. (Wed,) studied this question.
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