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A critical specification lacking from much theory and research on organizations is that of time scale. Specification of the relevant time scale is as critical as the specification of the appropriate level or unit of analysis, a concept to which it is related. We define and explore five types of time scales and consider their implications for both the social constructionist and positivist approaches. Using examples from strategy and organizational theory, we show how the choice of time scale has important implications for the development of theory.
Zaheer et al. (Fri,) studied this question.