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This article presents a discourse analysis of the constructions of male sexuality in the South African publication Men's Health. The focus of the analysis was a series of monthly featured articles on best sexual practices and behaviour. Since the magazine's content appears to confront men with, on the one hand, the construction of the ideal, potent phallus, and, on the other hand, the fallibility inherent in attempting to live up to this ideal, the overarching discourse in the texts was termed the ‘Fallible Phallus’. By stipulating ideal sexual experiences and then juxtaposing these descriptions with the threat of those moments not occurring, a paradox is created in the texts between the phallic dominance of masculinity and the anxieties and insecurities that may result from sexual failure. The Fallible Phallus discourse is a synthesis of four subsidiary themes derived from the texts, namely the male sexual drive theme, the inadequacies of male sexuality, the rule book of sexual practices, and the problematic nature of female sexuality. In the discussion of these themes, it is suggested that the texts use male sexual performance as a yardstick for assessing level of masculinity.
Schneider et al. (Tue,) studied this question.